Written by my friend and fellow faculty Macarena Alonso and me.
"not saved or the saint. The homeowner Gifts & Santeria the Buenos Aires neighborhood of Once stabbed to death appeared in the same shop, can read the online edition of the Daily Chronicle.
Is it necessary, really? We do not know what the writer wanted to be opening with a joke such a story, nor why they have become so common these deployments, not only in highly sensational and Chronicle newspapers, but almost all media.
resources that exalt emotions have diversified over the past two decades, both graphically and in the blessed TV. Photos of corpses, and interviews where Noter gives the usual letter to the victim. "And how do you feel, you feel angry?" And the respondent, unaware of the manipulation, he replied: "Yes, I am outraged."
But the problem is not the manipulation to make a single Noter with the interviewee, are not isolated cases; already a movement that tries to reach the peak morbidity. In a feedback loop with the audience, viewers prefer a shocking news before the address by the President or the failure of a cause. All consume the same information and we realize that we are feeding this film journalism that includes special effects and background music, and keeps the suspense to carry the viewer to a sensational climax that becomes addictive.
Why is it that the media instead of reporting, make a super production worthy of presenting at the Festival de Cannes? Maybe because they respond to marketing and advertising strategies, selling the news product tailored to what the viewer wants. As if was a teleshopping channel, where the immediacy makes one tempted to call and get that magic product that will solve all their problems. The news, in the same way, sometimes sell things that are not. Therefore, we open eyes, we propose a different strategy: change the channel.
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